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5 Reasons To Launch a Business Blog |
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Articles -
Business and Professional Blogging
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Written by Sheila Ann Manuel Coggins
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Why You Should Start a Corporate Weblog
Are you still wondering whether your business will benefit from having a corporate weblog or not? Perhaps, this article can help you decide.
While a website is a good idea for every business seeking the widest clientele possible, a weblog (also known as a 'blog') can even do more wonders. If you have a business and it is operating without a blog (or worse still, stuck without a web address of its own), here are some things to think about while you ponder what a blog can do for you and your business.
1) Blogs make business sites more personal. Since blogs are updated by individuals (or a group of individuals), the 'voice' of the blog author/s will often shine through. It makes a static website seem more than just a brochure or catalogue for your goods and/or services.
Let's face it, when clients call a company for information, they're often relieved to hear a real person's voice rather than a recorded message, right? Blogs give that sense of talking to a 'real person.'
Of course, 'personal' doesn't mean that you need to write about your children's latest accomplishments or how your mother spent your inheritance money. In fact, most business blogs stir clear from these topics. However, authors of business blogs can still make references to their family or friends without giving out deepest darkest secrets.
For example, business blogger Lee LeFever writes about having nasal surgery in this post. Then, he managed to relate his entry to the importance of communication (his specialty).
2) Blogs make it fast and easy to manage content. A lot of people find website building and maintenance so daunting that's why many individuals still opt not to give their businesses an online presence. The current technology available for content management in blogs removes this hurdle. Now, more than ever, it has become easier to run a site.
With the existence of 'push button publishing,' even the most HTML-challenged individual can start and maintain a blog using one of the software/platforms available.
3) Dynamic content means visitors always have a reason to keep coming back. Brick and mortar stores put up new items in display windows regularly. Retail shops are always looking for new items to add to the list of products available. Services are often reviewed and updated. Even restaurants and cafes with a regular menu come up with a 'Special of the Day' for a bit of variation.
All business owners know this: customers love seeing new things. If they know that they like the things they see in a business establishment, they would keep coming back. They like to check for what's new or what's different.
So, why should your business keep a website static?
4) Search engines like Google are 'friendly' to sites that have fresh content. Of course, when you put a site or a blog, you want people to find it. One major way that people find sites on the Internet is through search engines. Since search engines like regularly updated sites, blogs tend to rank high in search results as opposed to static websites that are hardly updated.
5) Bloggers have the tendency to promote each other. Therefore, if you create a great business blog that people find useful and relevant, you have a built-in PR staff who will help spread the word about your business.
As the word about blogs continue to spread, more and more people will find this venue an important tool in business. ©Sheila Ann Manuel Coggins. Do not reprint or publish elsewhere without permission. |
